Artifical Intelligence in Business

· 7th June 2018 · 8:00 am

What is Artificial Intelligence (AI)?

Artificial Intelligence is a branch of computer science focused on building computers and machines that can simulate intelligent behavior. An example of this is self-driving cars or satellite navigation systems.

Where is it used?

When it comes to AI, people tend to think of films like Terminator and iRobot where machines have taken over the planet. Whilst that is pretty cool, in our world the use of AI is still at an early stage and is predominantly used in retail, finance and healthcare.

Many websites now offer some form of instant messaging functionality. If you’ve ever been on a retail website you may have gotten a popup from the customer support team asking if you need help. In most instances, this is actually an AI ‘chatbot’ that can understand basic language and point you in the right direction, whether that means answering your questions or referring you to a human member of staff.

How can I benefit from AI?

Like the chatbot example mentioned above, your business can benefit from automation. This can often be seemed as a bad thing due to AI replacing human jobs, however, by automating basic tasks you are allowing your team to become more creative and focus on innovation and higher value activities.

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